Vintage Adult Backwash Marketing

This is an article GraciousSizzle wrote in May of 2003 for the Working With The Adult Web newsletter at Adult Backwash. The newsletter was “The down & dirty side of adult web work: tips, tools, marketing for the adult webmaster, writer or sex pro.” I do believe the advice still holds up!

Last week, I told you I was going to get into affiliate programs. So here are my thoughts on them…

Basically all the programs work the same. You get paid for either hits to other websites, or you get paid for sign-ups/purchases.

To me, the difference doesn’t lie in which type you use, but rather how targeted the program is to *your* audience.

For example, if your site is an amateur webcam, and you don’t do ‘anything real kinky’ you probably aren’t best to choose BDSM & spanking affiliate programs. You should stick with more amateur sites, or at least those that ‘look like you.’

Which does not mean blondes should only pick blond affiliates *giggle* It just means you should remember who visits your site, and why, and give them more of what they want.

The more the affiliate program is tailored to you site visitors, the more likely the visitors are to be interested in the programs you offer.

And this is where the personal recommendation works much better than a bunch of banners. Folks like to feel you personally have used/tried the programs/products and like them. It makes them feel like they are a friend…

So, be selective in what you offer.

And be selective in how much you offer…

Less is more, not just in what your models wear, but in affiliate programs.

A page with 20 blinking banners only distracts ~ No one knows where to go first!

By keeping your selections to a few per page, you can make them fit the page content, *and* make the recommendation stand out.

I can’t say I am getting rich off my site *wink* After all, it is more of a hobby page, but my affiliate programs & shop keep the site running.

With over 1500 unique visitors per day, I could just try to play a numbers game ~ and figure that with so much traffic, the odds are I will get a few paid hits…

But I don’t think that works in the long run.

You can find more like this from Gracie at The Marketing Whore.

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